“Always pick safe and natural baby cleaning products free from synthetic perfumes, for your peace of mind and for baby's well-being. I made that change for my baby when she was very little, and never did go back to generic cleaning products since.”

Jesmine Tan

Applecrumby® Co-Founder

What You Don't Know About That Fresh Laundry Smell

Have you noticed how many commercial laundry detergents will try to make you think that their products work better because your laundry smells better? You know something?

They add nothing in that bottle to clean your laundry better, they just add in synthetic fragrance. It gives you the illusion that your laundry is clean and fresh, from the way it smells.

Fragrance should not be a necessity. Synthetic fragrances are irritants to people with sensitive skin, and naturally for babies. So why then do commercial laundry detergents use synthetic fragrances? The truth is, they do this to mask your laundry odours.

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Our Cleaning Innovation

Fully Natural Ingredients

In Applecrumby® we use only natural plant based ingredients for your baby’s safety and comfort.

Our cleaning products are formulated from fully natural ingredients. So not only it is safe on sensitive baby skin, it also cleanses grime and dirt effectively.

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Our Cleaning Innovation

Mandarin Cleaning Range

We do not use any synthetic perfume in our formulation, only the best of natural and organic essential oils. Our Mandarin Cleaning products smell gorgeous with the signature mandarin aroma (citrusy).

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Our Cleaning Innovation

Pome Cleaning Range

We do not use any synthetic perfume in our formulation. Our Pome Cleaning products smell delightful with an aromatic combination of 100% food-grade Apple & Pear flavourings.

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Our Cleaning Innovation

Extra Concentrated

Gentle enough, yet concentrated at the same time with the best essential oils for even the toughest of grime on laundry and utensils. Applecrumby® Cleaning products clean stains amazingly well, especially milk stains.

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Our Cleaning Innovation

Coconut Based Extract

We use coconut based extract as a replacement to SLS. So you still get bubbles when using our cleaning products, yet be assured that you and your family’s health is not compromised.

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