a. Opt-In Communications If you opt-in during the Site registration process or at other times when you submit personally identifiable information, the information you provide may be used by applecrumbyandfish.com to create and deliver to you our newsletters, surveys or other communications containing product information, baby tips or promotion. If you prefer not to receive such Opt-In Communications, please do not opt-in to receive these communications. If you do opt-in and later decide that you would no longer like to receive these communications, see section Opt-Out or Personal Data Deletion below. b. Communications to Serve You. If you have elected to provide us with your contact information, e.g., by registering at the Site, e-mailing our Customer Service department or placing an order, we may provide you with service related announcements concerning the Site or contact you regarding your customer service requests or your order. For example, all registered users will receive a welcoming e-mail to confirm their registration. These types of communications are necessary to serve you; respond to your concerns and to provide the high level of customer service that applecrumbyandfish.com offers its customers.

We will never provide your personally identifiable information to third parties for their use in marketing their products or services to you unless consent has been given by you in the relevant data collection points. Kindly check the T&C in relevant documents / e-documents prior to giving consent for use of your data collected. Once agreed to, we will take that as the final confirmation that consent has been given by your side officially for use of your data to Applecrumby & Fish and the relevant third parties if any.

a. Fraud Protection and Compliance with Law We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction. b. Service Providers We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, webhosting companies, fulfillment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms and e-mail service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose. c. Special Events If you elect to participate in any promotions, sweepstakes, surveys, questionnaires or other events during your visit to our Site, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties. By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties. d. Business Transfers As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the Site you agree that your data may be transferred to such parties in these circumstances.

For the purpose of Single- Sign-On, certain personal data is stored centrally in a database and is available to our service providers connected with the operation of Participating Websites. Applecrumby & Fish collects your Personal Information to enable us, amongst other things, to provide the Participating Website and our Services to you. We take all steps reasonably necessary to protect against the unauthorized access, use, alteration, disclosure or destruction of Personal Information. Applecrumby & Fish may retain the data for an extended period at its own discretion however will not sell or rent the data. If Applecrumby & Fish is sold to a third party, or Applecrumby & Fish otherwise becomes subject to a merger, consolidation or acquisition, it would become necessary for us to transfer your Personal Information to a third party, and in such case Applecrumby & Fish would require that the third party handles your Personal Information with no less care than taken by us. The email address you provide for order processing will only be used to send you information and updates related to your order. It may also be used to respond to your enquiries and requests. If you decide to opt-in to our mailing list, you'll receive emails that may include company news, updates, related product or service information, etc. You can unsubscribe from our email list at any time by following the instructions included at the bottom of each email, or by contacting us via our Participating Website. Other than as may be required in order to operate the Participating Website, or as otherwise described in the Participating Website Terms and Conditions or these Terms, we disclose your Personal Information to third parties only as reasonably required to protect the rights and safety of ourselves and Participating Website users or as required by law enforcement authorities. Applecrumby & Fish's operational purposes include, without limitation: Applecrumby & Fish use of other companies and/or individuals to perform functions on its behalf (e.g. processing credit card payments, providing customer service, domestic or international data hosting/storage services on cloud or otherwise), and in such circumstances these companies or individuals will be provided access to only such Personal Information required to fulfill their functions (and only on the agreement that they not use your Personal Information for any other purposes); and Purposes intended to deliver publications to you, verify your account information, verify access to publications, determine whether you meet the minimum system requirements for use of the Service, provide you tailored content and instructions, targeted promotions, provide customer support, and seek your input regarding Applecrumby & Fish and the Participating Website. To keep your Personal Information safe, we ensure that sensitive and private data exchanges between you and Participating Website happen over a Secure Sockets Layer (SSL)-secured communication channel and are encrypted and protected with digital signatures. SSL-secured communication channels are specially designed to protect personal and sensitive information (payment details), which is sent over the internet. Apart from aforesaid, we may use third party service providers to help us operate our business, the Participating Website, or administer activities on our behalf, such as (but not limited to) sending out newsletters or surveys. We will only share your information with these third parties for those limited purposes if you've given us your permission to do so. You may review or update the Personal Information that Applecrumby & Fish holds in respect of your account by contacting Applecrumby & Fish at the provided email ID.

Applecrumby & Fish also collects your General Information to allow us, amongst other things, to better understand our users and improve the layout and functionality of the Participating Website. Applecrumby & Fish may use and disclose anonymous information, including aggregate anonymous information derived from your Personal Information, to inform publishers, partners, trusted affiliates, advertisers, and other interested parties as to the usage habits or characteristics of Applecrumby & Fish's customer base, and to serve any other business purposes.

We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience. A cookie is a piece of data that enables us to track and target your preferences. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or "session" cookies to help you shop. These cookies will expire when you place an order. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features. Some of our business partners may also use cookies on the Site. However, we have no access to, or control over, these cookies and do not accept any responsibility for such use. In addition, we may use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.

When you visit this Site or view one of our e-mails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Site and personalize your experience. We may also use pixel tags to determine what types of e-mail your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of the Site, such as information regarding which of our pages are most popular. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners.

We take special steps to safeguard the privacy of children. If you are under 13 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register or make a purchase. This Site is not designed for children and we do not knowingly collect personally identifiable information from any children under 13.

The Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on the Site. We encourage you to read the privacy policies of other websites you link to from the Site or otherwise visit.

We implement various security measures in accordance with industry standards to protect the security of your personal information both online and offline. If you have any questions about security at the Site, you can e-mail us.

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personally identifiable information will be based on the privacy policy in effect at the time the information is used.

You have the ability to review, change and/or correct the personally identifiable information you provide us by writing to us online. If you are a registered user, you can also review, change or correct your personal information at any time by login to your account. You may request that we deactivate your account by contacting our Customer Service.

You may opt-out of receiving future Opt-In Communications from applecrumbyandfish.com when you login to your account or you may change your preferences at any time by providing your contact information to Customer Service.

It is your right to completely delete any data we have collected on you. Please send an email to our [email protected] to request the deletion of your data. We undertake to perform the deletion within one month (30 calendar days) and will send you a confirmation once the information has been deleted. Wherever possible, we will aim to complete the request in advance of the deadline.

We have taken great measures to ensure that your visit to the Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about the Applecrumby & Fish's privacy practices, please contact our Customer Service.